Mercia Sound station opening on 22nd May 1980
Wendy Nelson's visit to the Midlands newest
commercial radio station Mercia Sound at Coventry where she interviews
the programme controller, Ian Rufus, re-plans for the future
of the station
and the confidence in its success.
Also an interview with the
station's youngest disc jockey, Andy Lloyd and
Gordon Astley, whose breakfast programme will open the
Local Radio, the success of Mercia Sound, from the 9th February
Berry reports on the independent local radio, Mercia Sound, which
six commercial radio stations operating in the Midlands.
The station has
only been on the air for less than a year, but audience figures
say that it is the second most listened to local radio station
The stations chief executive, John Bradford,
said that he felt that the station should fit in with its audiences
every day life and the D. J. Gordon Astley said that listeners
response was very important on his daily breakfast show.
of news from IRN and Mike Henfield explaines that this helped
to avoid the 'parochial news' situation, although they do feature
local news, because of its interest to the listeners.
note*: There are segments where some of the film clip is missing,
is not an error but is as the ATV archive.
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